About us
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120
W+
Serving more than1.2 million families
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1300
+
1300+terminal stores
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1200
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1200+Partners
WHO
ARE WE
KABEL
KABEL, an abbreviation for "KABEL, afford beautiful environment for love symbolizes Kabel's commitment to providing a beautiful environment for love, ensuring worry-free living for its users.
- Age: Be introduced in China since 2014
- Mission: Design a beautiful life, making sure users live worry-free,helping employees achieve their dreams, assisting partners in comprehensive upgrades, and creating a more beautiful environment.
- Vision: To be a global leader in high-end customized paint service.
- Core Values: Innovation, collaboration, sharing, execution, and Outstanding.
- Claim: KABEL Effect Really Good.
Establishment
- Before 2014 - Heritage
- Inheriting the Harpo Group of ltaly (since 1897),creating a high-quality art paint concept
Expansion
- 2014 - 2016- Breakthrough
- Entering the Chinese market
- Obtaining a national patent certificate for formaldehyde removal technology
Progress
- 2016 -2020 - Deep Plowing
- Create model of "artistic paint + soft decoration service"
- Build super brand day "520"(May. 20th)
- Strategic collaborations with Macalline, Alibaba's Lying Flat Smart Manufacturing, Today's Headlines, TikTok...
Brand upgradet
- 2021 - 2023 - Empowering the Future
- Launching a digital new retail system
- Naming a high-speed train in China
- Strategic collaboration with the Taiwan DRD Design Institute
- Listed in the Global Times' Craftsmanship Plan Brand Global Ranking
- Releasing KABEL's formaldehyde-free space environmental protection festival
- Ranked as the Top 1 brand in the 2022 Tmall Double 11 Art Paint Brands Transactions List
- Introducing the full upgrade of formal -dehyde purification decorative paint
PURIFYING FORMALDEHYDE
KABEL continuallyexplores healthyproducts, with
independently developed and patented formaldehyde degradation technology (removing free formaldehyde by
degrading it to water).
All products achieve a formaldehyde removal rate of 90.2%,
with a lasting removal rate of over 77.4%.They have received the France A+ certification and China Green
Building Materials Certification.
